In this evaluation, we were asked to create a music video of our choice
in soundtrack and style. The track had to be made by an underrated artist or a
song without music video made yet due to copyright on Youtube the music video
was to be uploaded on vimeo. As the clearances on YouTube are quite strict and
might mute the soundtrack. Song's with least rights and were available to makes
music videos. For our music video we chose to use a R&B/Soul genre music
video to present a short narrative in the music video to elaborate the lyrics
of the song. The particular genre can be used in many ways for music videos for
example, some music videos use performative mode where the artist or
instruments perform live in the music video to create the type of mood in the
music video. The song we chose was about relationships and we had to think
about how to present a relationship based short them through making a shot
lists.
In the pre-production we decided the roles for everyone to follow in the task. We all shared the amount of work to do e.g. Mood board, call sheet and production schedule. We finished doing the pre-production work early as we didn't need as much resources and equipment to film the music video. The location of the music video shoot was a close friend to one of the person in the group and didn't require the release forms. For the other footage we used a public area to film at the time there wasn't many interferences' as we shot the music video making it easier and accessible to film.
As for the post-production schedule, Naz and Mohammad were in charge of filming and editing the music video. We mostly shared the work so there was a fair and balance in what work that was needed to be done during the music video planning. The majority of the paperwork in the pre-production schedule except the release forms that we needed on the day of the shoot.
In addition, when it comes to music video production it's important to follow the lyrics with narrative to foretell what the song is representing. When planning for the shots to use for the music video we looked a range of different style that R&B/Soul music took upon in their music videos. For example, In the mood board we chose to follow the style of J. Cole’s short story in the music video She knows. The music video represented American culture of living in the suburbs in California thorough the hardships of their lifestyle, as compared to British lifestyle which is much different. The song we chose showed a lot of American culture in the lyrics. It was difficult to think up of the British adaptation of the song through the visuals. For example, the song was actually inspired from an American sitcom show called living single. From an American audiences view they would be able to relate to the content of the lyrics as it was more about American culture than British culture. It wasn't as hard in the beginning to come up with the shots, but later on it became simpler to think of the style to portray the song.
In order to improve my skills and knowledge in these task, I think I should have spoken more about how the music video can be made better both visually and editing. This would have benefited me as I could understand how to plan projects and keep a record of time management, so that the amount of time is spent evenly during the time making the music video, this would have made more time to add finishing touches to any work left that can be improved to better the standards of music videos. As a group, we had communication and knew what our roles were I think that being present on days to talk further about what is needed or can be improved in the music video would've supported our group work. So, that it's clear whose work is completed and people can talk over what they understood or not understood in that time limit before the due date.
The overall music video did represent the music genre style we planned in the post-production R&B/Soul style through a short story narrative. If we were asked to do this again, I think I would plan out more as a group therefore it would've been clear to everyone what was going on. The shooting was done beforehand instead of the post-production. Having the planning set out before shooting would have made it clearer to everyone what is done and what's not done.
Music Video - https://vimeo.com/219102457?utm_source=email&utm_medium=vimeo-cliptranscode-201504&utm_campaign=28749
In the pre-production we decided the roles for everyone to follow in the task. We all shared the amount of work to do e.g. Mood board, call sheet and production schedule. We finished doing the pre-production work early as we didn't need as much resources and equipment to film the music video. The location of the music video shoot was a close friend to one of the person in the group and didn't require the release forms. For the other footage we used a public area to film at the time there wasn't many interferences' as we shot the music video making it easier and accessible to film.
As for the post-production schedule, Naz and Mohammad were in charge of filming and editing the music video. We mostly shared the work so there was a fair and balance in what work that was needed to be done during the music video planning. The majority of the paperwork in the pre-production schedule except the release forms that we needed on the day of the shoot.
In addition, when it comes to music video production it's important to follow the lyrics with narrative to foretell what the song is representing. When planning for the shots to use for the music video we looked a range of different style that R&B/Soul music took upon in their music videos. For example, In the mood board we chose to follow the style of J. Cole’s short story in the music video She knows. The music video represented American culture of living in the suburbs in California thorough the hardships of their lifestyle, as compared to British lifestyle which is much different. The song we chose showed a lot of American culture in the lyrics. It was difficult to think up of the British adaptation of the song through the visuals. For example, the song was actually inspired from an American sitcom show called living single. From an American audiences view they would be able to relate to the content of the lyrics as it was more about American culture than British culture. It wasn't as hard in the beginning to come up with the shots, but later on it became simpler to think of the style to portray the song.
In order to improve my skills and knowledge in these task, I think I should have spoken more about how the music video can be made better both visually and editing. This would have benefited me as I could understand how to plan projects and keep a record of time management, so that the amount of time is spent evenly during the time making the music video, this would have made more time to add finishing touches to any work left that can be improved to better the standards of music videos. As a group, we had communication and knew what our roles were I think that being present on days to talk further about what is needed or can be improved in the music video would've supported our group work. So, that it's clear whose work is completed and people can talk over what they understood or not understood in that time limit before the due date.
The overall music video did represent the music genre style we planned in the post-production R&B/Soul style through a short story narrative. If we were asked to do this again, I think I would plan out more as a group therefore it would've been clear to everyone what was going on. The shooting was done beforehand instead of the post-production. Having the planning set out before shooting would have made it clearer to everyone what is done and what's not done.
Music Video - https://vimeo.com/219102457?utm_source=email&utm_medium=vimeo-cliptranscode-201504&utm_campaign=28749
